3 Tips on Choosing a Great Promotional Products

I am often asked what's new in promotional products. While it's exciting to be on the cutting edge of something, new doesn't always mean effective for all industries and companies.

There are several other factors to consider when choosing the right promotional product for your campaign.  Here are a few things that should be considered before jumping on the "newest" promotional product.

Who is your target audience?

You want to be sure that your item will be used by the recipient.  This helps to ensure staying power and increases the number of times your recipient will see your logo and be reminded of your product or service. For example, if your client base is focused on environmentally friendly efforts and renewable energy, giving them items that are made from recycled materials would make a great impression.  This Bamboo Stripe Desktop Pen Cup would be prominently displayed on the recipients desk and seen day after day!

Will the item create the desired effect?

Many companies are working with small budgets.  Value quality over quantity when choosing an item to represent your brand.  Screen printed tshirts are a great example of this.  There are many low cost tshirt options available but will it actually get worn?  Handing out tshirts that will shrink or twist after a couple of washes won't do any good in the long run.  Next Level offers a great line of stylish tshirts, just ensure you are working with a printer that understands how to print on some of the new types of fabric that are available.

Think about the recipient
If you are distributing items at a trade show or conference where many people will likely travel to get there, be sure to keep this in mind when choosing your giveaway item.  Avoid bulky, large or breakable items that will be difficult to put in a suitcase or carry-on. Reusable tote bags are a great giveaway at tradeshows.  It is very likely that your logo will be seen all around the showroom floor as you hand them to attendees and they are put to use right away.

Stitch to My Lue Promotions, LLC is here to help you create effective campaigns that will put your marketing dollars to work with items that are useful and memorable. Visit our website and schedule your consultation today!

Easy Way to Make a Great First Impression!

3 Reasons You Should Consider Custom Floor Mats

1. Consider this, when asked, “What’s the first thing you look at when judging cleanliness?” the most popular first response of consumers was “Floors” (42%). (CDI Research)
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Give us a call today at (352) 340-4343 or email us with your request!

Corporate Holiday Gifts: What Do Your Employees Want?

Have you started planning your holiday gift giving list?  Seems like the retail stores gear up earlier and earlier each year!

Trying to find an appropriate gift for employees can be a difficult balance of affordability, appropriateness and many other factors.

The holidays are a great time of year to show your team they are appreciated.  There are so many options available from imprinted apparel like fleece jackets, tote bags or leather padfolios, golf umbrellas, or desk top toys.  A gift can serve as a constant reminder of your appreciation of their efforts.  You can view hundreds of gift ideas on our website www.stitchtomylue.com

Contact us today and we'll help you find the perfect gift!

Will You Be Remembered?

I recently read an article on how attending conferences and expos is a lot like adult trick or treating.  This made me laugh but I also thought it is quite true!

With over 300,000 different imprinted promotional products to choose from the possibilities are endless!!  So there are no shortage of ways to provide a memorable giveaway item!

Don't just stick a business card or brochure into an event SWAG bag or pass out from your booth or table.  Have fun and get creative!!


There are several things to consider when planning how to make an impression on someone who has never seen your brand before or to show your appreciation to your most loyal customer.

First, think about what your audience wants and who they are.  Think about what would be useful to them.  If you are exhibiting at a trade show or conference be sure to consider the size and weight of the items you are giving away as many people travel to attend.  A large foam hand might be fun and gain a lot of attention at the trade show but it will likely not make it into the small carry-on for the trip back home, as many prefer to travel light considering the soaring baggage fees!

Why should you consider a giveaway or SWAG bag?  Here are a few thoughts:

• These items builds your company brand
• They increase client loyalty and retention
• They make the client or prospect feel appreciated
• Provide something useful and they will keep coming back
• Useful items tend to be passed on as opposed to ending up in a landfill
• Increases business referrals
• The most cost effective cost per impression you'll find anywhere
• Its fun to give!

Not all giveaways are created equal!  I understand that budgets can be tight.  Instead of purchasing the most inexpensive item and possibly risking your companies reputation, you might consider purchasing a low quantity, highly visible type of item, like a custom tshirt or tote bag.  These items can be given to your loyal customers to wear or carry at an event.  Your client will feel appreciated and want to help and you'll gain more visibility!

Here are a few specific examples of good SWAG vs bad SWAG:

Good SWAG: Useful office items like a 2GB flash drive or moleskin padfolio

Bad SWAG:  Low quality, inexpensive pens that stop working after their 5th use (sends the wrong message about your company and its view on quality!)

Good SWAG:  Quality shirts with a subtle imprint on sleeve or crest available in various sizes

Bad SWAG:  Business cards and folders of literature (heavy to carry and likely won't make the trip home!)

Good SWAG:  Bookmark with a stylish design or motivational message along with your company website

Bad SWAG: Anything cheap! (again, don't risk your companies reputation!)

Most importantly, many times, as a registered vendor, you have access to the attendee roster.  This makes follow up much easier!  Be sure to reach out to all attendees of the event via email and phone to see if they have any additional questions about your products or services or maybe even ask to schedule a follow up meeting.  Using your giveaway as a memory trigger will also help you stand out in a prospects mind.  Asking if they've found the credit card sized flash drive convenient to use and easy to carry will stick out more than the 1 of a dozen business cards received!

Leave a comment below with your favorite or most memorable item received.

If you are considering a giveaway or will be exhibiting in a trade show or conference, contact us today and we'll help you make the right impression and be remembered!

Super Stars Best Selling Promotional Products

Denielle Lue      |  dlue@stitchtomylue.com  |  (813) 789-5598 All prices and descriptions are subject to change without notice. If the price listed is different from the actual price or we feel that a different vendor is recommended, we will notify you before processing your order. All pricing shown is in US dollars. Total price is for merchandise only and is exclusive of any setup charges, shipping and duties charges, state/provincial required taxes, rush charges or any other additional charges which will be communicated prior to processing the order. Online catalog is available in English; for information in other languages, please email us at dlue@stitchtomylue.com.

Please visit our online catalog where you can find thousands of branded gift ideas. Our catalog offers wearable products in the following categories: Accessories, Button Down Shirts, Caps/Hats, Exercise/Fitness, Fleece/Knits, Footwear, Jackets/Outerwear, Pants/Shorts, Polos, T-Shirts, Uniforms, Team/Work, Women's, and Youth. We also offer products for office use, including: Business Supplies, Calendars, Books/Cards, Computer, Desktop/Office, Electronics, Notebooks/Folios, Organizers, Stress Balls/Relievers, Writing Instruments. For home products, we offer: Auto, Clocks/Watches, Eco Friendly, Food, Candy/Drink, Games/Novelties, Healthcare/Safety, Holiday, Home/Housewares, Keychains, Mugs/Drinkware, Optics, Pocket/Purse, and Tools/Hardware. Our online catalog includes a broad selection of products for events and travel, including ideas for: Awards/Recognition, Bags/Totes, Company Outings, Corporate Gifts, Executive Gifts, Gift Sets, Golf, Sports/Outdoors, Tradeshows/Events, and Travel/Luggage.

Stitch to My Lue Spring Hill, FL 34609