Friday, January 11, 2013

Do Promotional Products Really Make a Difference? Part 1

Have you ever wondered if giving away free items to your customers or prospects make a difference?

In Part 1, we'll take a look at how ad specialty items (another term used for promotional products) make your customers feel.

Check out the chart below.  Just over 5,000 people were asked their opinions of companies who gave them a logo-ed item.  Over half (52%) of the time, ad specialties left a more favorable impression of the advertiser.

Outerwear and shirts make the most favorable impression with your customers.  One of my favorite and more useful items, is the USB drive.  Although it's quite convenient to attach a USB drive to your keychain, this drive can be easily stored in your wallet right next to your debit and credit cards!

credit card size usb drive

Don't be discouraged from using pens or drinkware because they are on the bottom of the chart.  Take note that consumers still feel 42-47% better about the advertiser which still makes this an effective and very affordable option!

Based on the data above, don't delay!  Contact us today, so we can find the right products for your company and budget!!  Don't forget to check back next Friday for Part 2!

Survey data is from ASI 2012 Impression study.

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