Thursday, January 17, 2013

Do Promotional Products Really Make a Difference? Part 2

Generating New Business

Promotional products, or ad specialties, play an important role in generating new business.  The chart below shows the number of people that said they were likely to do business with an advertiser they hadn't previously used after receiving an item.

Increase Customers
Items that had a higher than average impact on recipients and their decision to do business with new (to them) company are logo-ed outerwear (53%), USB drives (43%) and bag recipients (42%).

Shopping totes are a great items to create goodwill towards consumers and generate new business because people use them EVERYWHERE!  They can be imprinted on both sides and serve as a walking billboard at a fraction of the price.  Here is a simple tote that will fit into just about anyone's budget.

environmentally friendly shopping bag

Contact us today, so we can find the right products for your company and budget!!  Don't forget to check back next Friday for Part 3!

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