Importance of Functional Promotional Items

Promotional products are an effective way to make hundreds or even thousands of impressions at a very low cost per.  These impressions are obviously gained with the recipient but many times they are also seen by those around them.

Choosing the right product for your company comes down to your available budget, determining the message you want to convey and how you will get the product into the hands of your recipient.

When I work with clients to create promotional campaigns, I always stress to choose items that will be viewed as functional by the recipient.  This is the best way to ensure that it will be seen on a regular basis or passed on to a friend or relative which will further your exposure.

Some of the most functional items available today are in the tech world.  As reported in a recent article on arstechnica.com, more than 90% of Americans use cell phones.  This is a very useful fact for companies that are looking for creative and functional ways to implement promotional campaigns in their business.  Choose from stylus items, cling screen cleaners, USB charges or even USB power banks that can recharge a phone without an outlet.  These items range in cost from under $1, which are great for general giveaways and branding, to items that cost about $20 each, these higher end items are great for client or employee appreciation gifts.

It's important to remember the key objective in promotional marketing that is to create an emotion in your recipient, this is what creates the memory of the item and where they received it.

For more information on how to use promotional items effectively in your company, contact us.  We would love to partner with you to increase your market share!

Success in a Box: Bypassing Office Gatekeepers

The use of 3D or dimensional mailers is one of the hottest new trends surfacing in the marketing sector of business. 3-Dimensional mailers are uniquely crafted packages and envelopes that come in odd sizes and shapes to make them an eye catching novelty, and an effective means of advertising products and services. Anyone receiving one of these attention getting packages is more likely to explore the contents further, allowing businesses to get their messages out to more of their intended target audiences.

Custom design with your business in mind
Dimensional mailers may be designed by business owners to include a specific tailored message on the outside of the package or envelope that will intrigue the recipient and increase the likelihood of considering the initial pitch by wanting to know more about a company that would go to such lengths to promote their products and services.

Imagine if you will, designing a customized mailer that fits in with your intended message, and additionally gives the recipient something novel to think about. Three dimensional mailers are a creative way to burn your company's logo and message into the memories of the target audience.  For example, mailing a USB car charger along with a message that conveys "we will recharge your advertising".


A variety of formats to choose from
There is a wide selection of sizes and shapes for three dimensional mailers available ranging from envelopes to boxes, tubes, hexagonal shapes, trees, and a pop up format. One unique design cleverly mimics a jigsaw puzzle with one piece missing, while another is a lock that contains an offer to obtain the key.

Effectiveness of three dimensional mailers vs traditional mailers
It has been estimated that only about 10% of traditional mailers actually reach the target recipient, while three dimensional mailers report a response rate between 5-50 times higher than traditional formats.

Whether your company is established, or is a new business, this business strategy is sure to increase exposure!

Benefits of three dimensional mailers
The sky is the limit when it comes to getting your business message in the hands of your target audience with three dimensional mailers, and possibly, more eyes will view your message beyond your original intention. If your design is catchy enough, the recipient may decide to share the unique item with friends, family and co-workers. Human nature being what it is, busy people are not as apt to spend their time reading generic advertisements, but may be amused by a novel idea, and perhaps even impressed. Something that is new and unique helps to break up a busy work day, and we all enjoy a breath of fresh air from time to time. The psychological value of this new advertising technique is nothing short of genius.

If you have additional questions on 3-dimensional mailers, or would like to develop a campaign for your company, send us an email or give us a call.  We are happy to help!