Tuesday, January 29, 2013

10 Reasons to Work with a Promotional Consultant

confused person, promotional product ideas
Not only can a promotional consultant think of questions you might not think of or didn't even know you needed to ask, a consultant will be able to design a program that will get you results and save you time and money in the process!

Take a look at 10 more reasons working with a Promotional Consultant is beneficial to you:

Reason #1: Promotional consultants go beyond just selling products.

Products can be purchased anywhere, catalogs, internet maybe even in retail stores.  A successful promotional campaign requires thoughtful planning and doesn't just happen by chance. To achieve your goal, it's important to consider many details of the program before making any product purchase (ie, budget, target audience, method of distribution, etc.)

Reason #2: Professional promotional consultants have access to vast product research resources, including an extensive database which contains more than 700,000 products.

A professional consultant has access to an extensive database of products.  This database also contains supplier ratings that are left by previous promotional consultants.  A good consultant is not going to just take item price into consideration when quoting a request, they will also use supplier ratings to guide their decision so that ultimately their customer receives a high quality item with high quality service on time!

Reason #3: Promotional consultants are in tune with the latest trends, including hot items and the newest products.

A promotional consultant will listen to what you want and help you find the right product for your needs.  A qualified promotional consultant can add creativity, innovation and imagination to your overall program to achieve your desired goals.

Reason #4: Your promotional consultant is more than just a salesperson.

Think of a promotional consultant as an extension of your marketing department or maybe even THE marketing department.  Often a consultant becomes someone you know and trust and will continue to work with for years.  They can even be a valuable addition to your marketing meetings.

Reason #5: Personalized service is the role of a promotional consultant.

Developing a professional relationship with a promotional consultant can be priceless.  This person will get to know your business and can often negotiate even lower prices than what you see on the internet because of their established relationship with suppliers.  The consultant can even keep you in the loop on special pricing and closeouts that apply specifically to your needs.

Reason #6: Industry promotional consultants can offer experienced advice on how to imprint items.

Some logos are designed with very simple lines while some are very complex and contain a lot of detail.  These are things to consider when choosing an imprint method.  Not all methods will work well with your specific design or logo colors.

Reason #7: Trained promotional consultants can save you money in the long run.

Typically, a generic price is displayed on the internet or in a catalog.  There are many fees to consider when ordering custom imprinted items.  Set-ups, imprint duplication and shipping are just a few to watch out for.

Reason #8: Promotional consultants will work with you to get your artwork imprinted properly.

There are dozens of imprint options for products.  Some work well for some types of products while other may not.  Let an experienced consultant help you navigate through these choices.

Reason #9: Professional promotional consultants can assist you in developing a workable distribution plan for your products.

Purchasing a promotional product is just the first step, you need a thoughtful distribution plan to increase the effectiveness of the products.

Reason #10: Promotional consultants are the experts in their field.

When you're sick, you see a doctor, when you're car stops running you see a mechanic, when you need a creative marketing solution a promotional consultant is the expert!  Don't spend your precious time searching through the internet or catalogs, let a promotional consultant come to you, like a doctor that makes house calls!

Email us today and we'll help you develop just the right campaign using just the right items within your budget!

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