3 Tips on Choosing a Great Promotional Products

I am often asked what's new in promotional products. While it's exciting to be on the cutting edge of something, new doesn't always mean effective for all industries and companies.

There are several other factors to consider when choosing the right promotional product for your campaign.  Here are a few things that should be considered before jumping on the "newest" promotional product.

Who is your target audience?

You want to be sure that your item will be used by the recipient.  This helps to ensure staying power and increases the number of times your recipient will see your logo and be reminded of your product or service. For example, if your client base is focused on environmentally friendly efforts and renewable energy, giving them items that are made from recycled materials would make a great impression.  This Bamboo Stripe Desktop Pen Cup would be prominently displayed on the recipients desk and seen day after day!

Will the item create the desired effect?

Many companies are working with small budgets.  Value quality over quantity when choosing an item to represent your brand.  Screen printed tshirts are a great example of this.  There are many low cost tshirt options available but will it actually get worn?  Handing out tshirts that will shrink or twist after a couple of washes won't do any good in the long run.  Next Level offers a great line of stylish tshirts, just ensure you are working with a printer that understands how to print on some of the new types of fabric that are available.

Think about the recipient
If you are distributing items at a trade show or conference where many people will likely travel to get there, be sure to keep this in mind when choosing your giveaway item.  Avoid bulky, large or breakable items that will be difficult to put in a suitcase or carry-on. Reusable tote bags are a great giveaway at tradeshows.  It is very likely that your logo will be seen all around the showroom floor as you hand them to attendees and they are put to use right away.

Stitch to My Lue Promotions, LLC is here to help you create effective campaigns that will put your marketing dollars to work with items that are useful and memorable. Visit our website and schedule your consultation today!

Be the Star of the Show!

Denielle Lue      |  dlue@stitchtomylue.com  |  (813) 789-5598 All prices and descriptions are subject to change without notice. If the price listed is different from the actual price or we feel that a different vendor is recommended, we will notify you before processing your order. All pricing shown is in US dollars. Total price is for merchandise only and is exclusive of any setup charges, shipping and duties charges, state/provincial required taxes, rush charges or any other additional charges which will be communicated prior to processing the order. Online catalog is available in English; for information in other languages, please email us at dlue@stitchtomylue.com.

Please visit our online catalog where you can find thousands of branded gift ideas. Our catalog offers wearable products in the following categories: Accessories, Button Down Shirts, Caps/Hats, Exercise/Fitness, Fleece/Knits, Footwear, Jackets/Outerwear, Pants/Shorts, Polos, T-Shirts, Uniforms, Team/Work, Women's, and Youth. We also offer products for office use, including: Business Supplies, Calendars, Books/Cards, Computer, Desktop/Office, Electronics, Notebooks/Folios, Organizers, Stress Balls/Relievers, Writing Instruments. For home products, we offer: Auto, Clocks/Watches, Eco Friendly, Food, Candy/Drink, Games/Novelties, Healthcare/Safety, Holiday, Home/Housewares, Keychains, Mugs/Drinkware, Optics, Pocket/Purse, and Tools/Hardware. Our online catalog includes a broad selection of products for events and travel, including ideas for: Awards/Recognition, Bags/Totes, Company Outings, Corporate Gifts, Executive Gifts, Gift Sets, Golf, Sports/Outdoors, Tradeshows/Events, and Travel/Luggage.

How to Determine Your Advertising Budget

© Johanna Goodyear | Dreamstime Stock Photos

While doing research on the "right" amount of money to set aside for a marketing budget,  I found this great article on entrepreneur.com.  This information would be helpful for my own business and might come in handy when discussing budgets with my clients.  (A free spreadsheet is offered below.)


As you might suspect, there are no shortage of theories to apply to this one concept.  I decided to use the explanation and calculations given in the article.  It seemed to be well thought out and followed a simple 3 step formula.  Being the Excel geek I am, I had to create a spreadsheet.  This makes it easy to play around with different scenarios and will be a useful tool while having the same discussions with my clients.

One of the interesting points in the calculation is how your annual cost of occupancy, or rent, is used in the equation.  Read the entire article here and leave a comment below with your thoughts on this calculation or the items you consider when setting your advertising budget.

If you would like to download a free copy of the spreadsheet I created based on the formula discussed in the article, enter your email address below:

Send me a copy of the Budget Spreadsheet!

Please note, this spreadsheet is not affiliated with entrepreneur.com or the author of the article, it was created for my own personal use.  The calculations and assumptions used in the spreadsheet are just one of the many ways to consider setting an advertising budget.

Back to School!

Denielle Lue      |  dlue@stitchtomylue.com  |  (813) 789-5598 All prices and descriptions are subject to change without notice. If the price listed is different from the actual price or we feel that a different vendor is recommended, we will notify you before processing your order. All pricing shown is in US dollars. Total price is for merchandise only and is exclusive of any setup charges, shipping and duties charges, state/provincial required taxes, rush charges or any other additional charges which will be communicated prior to processing the order. Online catalog is available in English; for information in other languages, please email us at dlue@stitchtomylue.com.

Please visit our online catalog where you can find thousands of branded gift ideas. Our catalog offers wearable products in the following categories: Accessories, Button Down Shirts, Caps/Hats, Exercise/Fitness, Fleece/Knits, Footwear, Jackets/Outerwear, Pants/Shorts, Polos, T-Shirts, Uniforms, Team/Work, Women's, and Youth. We also offer products for office use, including: Business Supplies, Calendars, Books/Cards, Computer, Desktop/Office, Electronics, Notebooks/Folios, Organizers, Stress Balls/Relievers, Writing Instruments. For home products, we offer: Auto, Clocks/Watches, Eco Friendly, Food, Candy/Drink, Games/Novelties, Healthcare/Safety, Holiday, Home/Housewares, Keychains, Mugs/Drinkware, Optics, Pocket/Purse, and Tools/Hardware. Our online catalog includes a broad selection of products for events and travel, including ideas for: Awards/Recognition, Bags/Totes, Company Outings, Corporate Gifts, Executive Gifts, Gift Sets, Golf, Sports/Outdoors, Tradeshows/Events, and Travel/Luggage.

Save the Date!

Denielle Lue  |  dlue@stitchtomylue.com  |  (813) 789-5598 All prices and descriptions are subject to change without notice. If the price listed is different from the actual price or we feel that a different vendor is recommended, we will notify you before processing your order. All pricing shown is in US dollars. Total price is for merchandise only and is exclusive of any setup charges, shipping and duties charges, state/provincial required taxes, rush charges or any other additional charges which will be communicated prior to processing the order. Online catalog is available in English; for information in other languages, please email us at dlue@stitchtomylue.com.