Saturday, April 5, 2014

Merchandise Your Brand

Are you looking for creative affordable solutions to market your brand?  Tired of spending hundreds or even thousands of dollars on traditional marketing and are unsure if its even working?

Branded merchandise is a great way to thank your current customer base AND get them talking with other people about your amazing service or products.  Imagine each of your customers becoming a brand ambassador for your company.

These items are also great for Facebook contests and other social media giveaways!  If you are scheduled to appear at a conference to host a live event, offer a free tshirt to the first 10 people that arrive and "check in" via Facebook or Foursquare.

Be unique!  There are thousands of items to choose from.  Everything from tshirts and hats to useful technology related gadgets like a card holder that attaches to your phone (shown below).
 Branded merchandise can be an additional revenue stream for your business but is most successful when viewed as a form of advertising.  If you need to ensure you recover the expense tied to these items, work their cost into an upcoming promotion or product launch. 

One of the most important points to consider when merchandising your brand is the quality of the items you choose!  You've worked hard to prove your level of customer service and product quality is top notch, so don't discredit your reputation by giving away items that are poor quality which would leave someone with the wrong impression of your company.

Once you've decided to venture into branded merchandise, be sure to partner with a company that can consistently deliver great customer service and quality products.

At Stitch to My Lue Promotions, LLC, we've developed relationships with manufacturers that have a proven track record in delivering items on time and typically exceeding your expectations.  We take the necessary steps up front by delivering random samples and many times production samples with your logo to ensure your satisfaction.

We view ourselves as a true business partner, our goal is to not only produce the items you've requested but to constantly be aware of new items and consumer trends that would make sense for your business.  We are always looking for new and affordable items that will build your brand through your current customers and prospects.

To schedule a free consultation, contact us today or browse through thousands of ideas here!

Monday, February 10, 2014

Vector Art: What It Is and Why We Need It

The secret to a great looking logo on promotional items or screen printed tshirts is all in the art.  Many images are developed for web use which typically require a JPG or bitmap (BMP) style image.  These images are stored as a series of dots, called pixels.  When you zoom into the image, you can see the individual pixels that create the image. 

When these images are being used to create screen printed items such as tshirts, tote bags or other promotional items a vector format is required.  Vector images are composed of paths, or lines, that are either straight or curved which allow for a much cleaner and smoother printed image because they are are not made of pixels.  Vector images can also be scaled to any size without concern of the image becoming "blocky" or pixelated in appearance.

When you start working on your promotional item projects be sure to verify art requirements before submitting proof approval to avoid any disappointments in the final production of your items.  Requirements do vary depending on what type of product you are imprinting and the method of printing that will be used.

We have a team of graphic artists available to work with virtually any image (JPG or even hand drawn image) to prepare the file for use in screen printing, promotional items and embroidered images.  This service is available for a minimal cost.  We keep all art on file for future projects so you don't have to worry about keeping track of the correct file formats!

Friday, January 24, 2014

Importance of Functional Promotional Items

Custom Double USB charger
Promotional products are an effective way to make hundreds or even thousands of impressions at a very low cost per.  These impressions are obviously gained with the recipient but many times they are also seen by those around them.

Choosing the right product for your company comes down to your available budget, determining the message you want to convey and how you will get the product into the hands of your recipient.

When I work with clients to create promotional campaigns, I always stress to choose items that will be viewed as functional by the recipient.  This is the best way to ensure that it will be seen on a regular basis or passed on to a friend or relative which will further your exposure.

Some of the most functional items available today are in the tech world.  As reported in a recent article on, more than 90% of Americans use cell phones.  This is a very useful fact for companies that are looking for creative and functional ways to implement promotional campaigns in their business.  Choose from stylus items, cling screen cleaners, USB charges or even USB power banks that can recharge a phone without an outlet.  These items range in cost from under $1, which are great for general giveaways and branding, to items that cost about $20 each, these higher end items are great for client or employee appreciation gifts.

It's important to remember the key objective in promotional marketing that is to create an emotion in your recipient, this is what creates the memory of the item and where they received it.

For more information on how to use promotional items effectively in your company, contact us.  We would love to partner with you to increase your market share!

Thursday, January 23, 2014

Success in a Box: Bypassing Office Gatekeepers

The use of 3D or dimensional mailers is one of the hottest new trends surfacing in the marketing sector of business. 3-Dimensional mailers are uniquely crafted packages and envelopes that come in odd sizes and shapes to make them an eye catching novelty, and an effective means of advertising products and services. Anyone receiving one of these attention getting packages is more likely to explore the contents further, allowing businesses to get their messages out to more of their intended target audiences.

Custom design with your business in mind
Dimensional mailers may be designed by business owners to include a specific tailored message on the outside of the package or envelope that will intrigue the recipient and increase the likelihood of considering the initial pitch by wanting to know more about a company that would go to such lengths to promote their products and services.

Imagine if you will, designing a customized mailer that fits in with your intended message, and additionally gives the recipient something novel to think about. Three dimensional mailers are a creative way to burn your company's logo and message into the memories of the target audience.  For example, mailing a USB car charger along with a message that conveys "we will recharge your advertising".

A variety of formats to choose from
There is a wide selection of sizes and shapes for three dimensional mailers available ranging from envelopes to boxes, tubes, hexagonal shapes, trees, and a pop up format. One unique design cleverly mimics a jigsaw puzzle with one piece missing, while another is a lock that contains an offer to obtain the key.

Effectiveness of three dimensional mailers vs traditional mailers
It has been estimated that only about 10% of traditional mailers actually reach the target recipient, while three dimensional mailers report a response rate between 5-50 times higher than traditional formats.

Whether your company is established, or is a new business, this business strategy is sure to increase exposure!

Benefits of three dimensional mailers
The sky is the limit when it comes to getting your business message in the hands of your target audience with three dimensional mailers, and possibly, more eyes will view your message beyond your original intention. If your design is catchy enough, the recipient may decide to share the unique item with friends, family and co-workers. Human nature being what it is, busy people are not as apt to spend their time reading generic advertisements, but may be amused by a novel idea, and perhaps even impressed. Something that is new and unique helps to break up a busy work day, and we all enjoy a breath of fresh air from time to time. The psychological value of this new advertising technique is nothing short of genius.

If you have additional questions on 3-dimensional mailers, or would like to develop a campaign for your company, send us an email or give us a call.  We are happy to help!

Wednesday, January 15, 2014

Easy Way to Make a Great First Impression!

3 Reasons You Should Consider Custom Floor Mats
  1. Consider this, when asked, “What’s the first thing you look at when judging cleanliness?” the most popular first response of consumers was “Floors” (42%). (CDI Research)
  2. 30% of the dirt tracked in is trapped in the first 3 feet of a typical mat, 85% of the dirt gets trapped within a 15-foot length of typical matting. (ISSA)
  3. Slip-and-fall accidents most often occur on wet or dirty surfaces. Slips, trips and falls are the leading cause of occupational accidents and result in more than 300,000 disabling injuries each year. (National Safety Council)
There are many reasons to choose a custom floor mats to great your customers and clients when they approach your office or store.  Whether you are looking to reduce slip and fall accidents or just provide that "WOW" factor when someone approaches your business, we can help you find the best type of logo mat based on the complexity of your design and it's intended function.

Give us a call today at (352) 340-4343 or email us with your request!

Tuesday, December 17, 2013

And the Winner Is...

The winner of the t-shirt giveaway is Heather Sell of ShoutOut Tampa Bay!!  Be sure to check out her web page and Facebook page!

Heather call the office anytime between 8am and 5pm tomorrow or Thursday so that we can get your order rolling!

Congratulations and we look forward to working with you on this project!

Tuesday, December 10, 2013

Win 12 Free Custom Shirts!

Have you ever wanted to create custom t-shirts for your company, baseball or soccer moms or maybe just create something for fun?  Here is your chance to win 12 free custom t-shirts!

To celebrate the end of the year and help you start the new year off with a bang, we've decided to give away 12 custom t-shirts!

How to enter this giveaway:
For this giveaway, I am allowing 3 entries per reader. Please be sure to leave a separate comment on this blog post for each entry. Facebook & e-mail entries will not count, so please be sure to leave entry comments on this post.

Entry #1: Leave a comment on this post with the title of your favorite or the most helpful topic you've found on my blog (this topic does not count)!

Optional Entry #2: : Like Stitch to My Lue on Facebook! Just leave a comment on this post letting me know you've liked my page. If you already follow, then share my page and this giveaway with your friends! Don't forget to leave me a comment letting me know!

Optional Entry #3: : Subscribe to Stitch to My Lue Promotions via e-mail! If you already subscribe that counts too just leave me a comment below letting me know! 

Don't forget to follow us on Twitter and Pinterest too!

T-shirt Details:
This t-shirt giveaway includes a 1 design, 1 color, 1 location imprint on 12 basic white cotton t-shirts size S-XL.  Additional sizes, colors and locations can be purchased at an additional cost to the winner.  Winner is responsible for providing a hi-resolution image for printing.  If image is licensed and/or copyrighted, winner must hold the rights to the design and produce proof before production will begin.  If winner is not local, winner will be responsible for shipping costs that will not exceed $12.

This Giveaway will end on Monday 12/16 at 11:59 pm EST.  I will pick one winner by random when it ends. The winner will be posted here on 12/17.  The winner will have 48 hours to respond to my email with their contact information.

Shirts will be delivered 2 weeks after hi-resolution art is approved but no earlier than January 10th due to the increased holiday volume.