I am often asked what's new in promotional products. While it's exciting to be on the cutting edge of something, new doesn't always mean effective for all industries and companies.
There are several other factors to consider when choosing the right promotional product for your campaign. Here are a few things that should be considered before jumping on the "newest" promotional product.
Who is your target audience?
You want to be sure that your item will be used by the recipient. This helps to ensure staying power and increases the number of times your recipient will see your logo and be reminded of your product or service. For example, if your client base is focused on environmentally friendly efforts and renewable energy, giving them items that are made from recycled materials would make a great impression. This Bamboo Stripe Desktop Pen Cup would be prominently displayed on the recipients desk and seen day after day!
Will the item create the desired effect?
Many companies are working with small budgets. Value quality over quantity when choosing an item to represent your brand. Screen printed tshirts are a great example of this. There are many low cost tshirt options available but will it actually get worn? Handing out tshirts that will shrink or twist after a couple of washes won't do any good in the long run. Next Level offers a great line of stylish tshirts, just ensure you are working with a printer that understands how to print on some of the new types of fabric that are available.
Think about the recipient
If you are distributing items at a trade show or conference where many people will likely travel to get there, be sure to keep this in mind when choosing your giveaway item. Avoid bulky, large or breakable items that will be difficult to put in a suitcase or carry-on. Reusable tote bags are a great giveaway at tradeshows. It is very likely that your logo will be seen all around the showroom floor as you hand them to attendees and they are put to use right away.
Stitch to My Lue Promotions, LLC is here to help you create effective campaigns that will put your marketing dollars to work with items that are useful and memorable. Visit our website and schedule your consultation today!